In addition to richer, more detailed content, the integration will improve WPP Open's ability to predict how well marketing content will perform and make … Read the whole story

An Arm-based chip to accelerate search and AI features, as well as Integration of Gemini 1.5 Pro Into WPP Open are just the beginning … Read the whole story

A special database and web crawler allow brands to check if such codes are appearing on their online marketplace without their knowledge. Read the whole story

Called Lions Creators, it will take place June 18-20 and will include a mix of learning and networking sessions for creators and those working … Read the whole story

Dove has made a pledge to keep it real and never use generative AI images in its ads that portray actual people. Read the whole story

TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the funding round. Tuesday's announcement brings funding to $27 million. Read the whole story

The campaign taps into the power of the Marvel Universe in fun, immersive ways. Read the whole story

NBCU Prime Pods intended to slim down the ad glut on NBCU platforms have also been sold out, as well as all ad inventory … Read the whole story

In this week's edition, I provide a brief history of why there's no good research on the subject. Read the whole story

A new brand campaign is slated for summer - the first to use the word "vagina" in a TV commercial. Read the whole story