VML, the 150-year-old ice cream brand's agency of record, created the two ads. Read the whole story

According to a recent survey by the 4As in 2024, Fixed Fee emerged as the most utilized compensation model among those polled. Read the whole story

The Hispanic Media Council unveiled a new campaign urging marketers to stop the practice of 'Latino Coating." It was created by Messianu Edelman Lerma, … Read the whole story

Research found that if people understood the true impact their Goodwill donations have, they would donate more. Read the whole story

Franklin will work closely with April McDaniel, who founded the Los Angeles-based agency in 2016. Read the whole story

Rob Doubal and Laurence Thomson have been appointed joint Global Chief Creative Officers at the London-based agency group. Read the whole story

The yearlong partnership includes a campaign created by Terri & Sandy that breaks today, corresponding with National Pet Day. Read the whole story

Colle McVoy beat out five other agencies for the account. Its first work is expected to launch later this year. Read the whole story

Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets would go to digital video … Read the whole story