Mad Blog
by Barbara Lippert, Columnist
A moving PSA compels us to take stock of Mr. Bear's decades of professional forest-fire-fighting work. Read the whole story
by Steve McClellan
The holding company said it posted growth in the UK and Europe but those gains were off-set by declines in North American and Asia. Read the whole story
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by Fern Siegel
Laurent Simon will oversee a portfolio that includes Samsung, Rana, Farrow & Ball and Bonne Maman. Read the whole story
by Fern Siegel
The three radio spots use a heist motif, imagining conversations between bar-goers planning chalice robberies. Read the whole story
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by Richard Whitman, Columnist
From WPP's perspective the answer is not this year. The good news: spending cuts have bottomed out and some improvement is expected through the … Read the whole story
by Joe Mandese
The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutions available to CPG clients using GroupM … Read the whole story
by Steve McClellan
The client is expanding operations across the Americas, APAC, and Europe and touts its boating design capabilities as both leading edge and eco-friendly. Read the whole story
by Les Luchter
Content creator and former "Dance Moms" star Nia Sioux leads "Real conversations on mental health." Read the whole story
by Laurie Sullivan
Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 2024. Both companies have integrated GAI into products ranging from web search to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertising influences Mother's Day gift purchases. In a recent study, 44% of consumers said they rely on advertising to pick out a gift for … Read the whole story
by Fern Siegel
She is charged with bolsters the ad platform's strategic growth plan. Read the whole story
by Fern Siegel
Within will handle digital media planning and buying for Foot Locker, Champs Sports and Kids Foot Locker. Read the whole story