The year-long campaign positions the zoo as a remarkable destination that adds value for families. Read the whole story

The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology into its own AI-powered OMNI platform, MediaPost … Read the whole story

Cover Corp. has created a community for VTubers, while aligning with top brands. Millions are reached via YouTube channels. Read the whole story

At its NewFronts presentation, TikTok announced new premium ad-placement options and additional publishing partners. Read the whole story

Since it is a digital-first effort, a lot of content was needed -- and the comedic duo had no problem producing it, Stellantis' Olivier … Read the whole story

In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the … Read the whole story

Thanks to the jeweler's shifting marketing strategy, consumers are learning the company can do more than sell charm bracelets. Read the whole story