Mad Blog
by Barbara Lippert, Columnist
The spot, meant to promote interest in French women's soccer, has been divisive, equally revered and reviled. Read the whole story
by Fern Siegel
Billups has been on a buying spree. Since 2023, it acquired Outsight, TAC Media and OOH Labs. Read the whole story
by Steve McClellan
The company's annual media expenditure is an estimated $76 million, according to agency research firm COMvergence. Read the whole story
by Fern Siegel
The three-bite treats include Asian flavors, such as green tea, ube purple yam and Azuki red bean. Read the whole story
by Laurie Sullivan
Search could become the next focus for Reddit, Steve Huffman, CEO of Reddit, said on the company's earnings call. Upgrading search functions with improve … Read the whole story
by Wayne Friedman
Fox Corp.'s Q1 advertising declined $640 million in the company's most recent quarterly period to $1.24 billion. Ad revenue at its national broadcast TV … Read the whole story
by Les Luchter
"We Can Do This" campaign resulted in an $89.54 return in societal benefits for every $1 spent -- or an ROI of about 9:1. Read the whole story
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by Ray Schultz
The collaboration includes editorial and advertising features. Read the whole story