by Steve McClellan
The firm has been working with Interpublic's UM, which won the account in 2018. Last year, the company spent an estimated $320 million on … Read the whole story
by Fern Siegel
The campaign is taking over the Oculus and Fulton Street subway station, where thousands of analysts, brokers and corporate titans will see it. Read the whole story
by Steve McClellan
For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to have been the inspiration for the Elizabeth … Read the whole story
by Steve McClellan
The company cited continuing "volatile global macroeconomic conditions," general client caution and sluggish technology sector conditions. Read the whole story
by Fern Siegel
The 26-year marketing vet, a former Dentsu executive, will drive growth for Cheil across Europe. Read the whole story
by Fern Siegel
Little Hands of Stone's creative ditches the cliches and focuses on the life cycle. Read the whole story
by Richard Whitman, Columnist
Justin Billingsley has joined Media.Monks as Chief Growth Officer after his abrupt and not-so-amicable departure from Publicis Groupe in October of 2022 that included … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
While the industry has struggled to embrace bothism - the concept of merging seemingly opposing approaches for better results - multicultural consumers in the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the totality of their … Read the whole story
by Laurie Sullivan
OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, where the company is expected to introduce … Read the whole story
by Colin Kirkland
TikTok is beginning to automatically label AI-generated content reposted from other platforms through a partnership with the Coalition for Content Provenance and Authenticity, and … Read the whole story
by Teresa Buyikian
Company claims it can offer more value in its menus because it's not paying for a mascot. Read the whole story