CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices. Read the whole story

Now owned by Ferrero, the new packaging pays tribute to its longtime collaborators, which began in 1988. Read the whole story

In addition to running Wavemaker, Jenner will now also oversee strategy and operations for GroupM's business development, growth, marketing, and communications to clients, employees, … Read the whole story

The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. The main idea is to help CMOs … Read the whole story

Her hire is part of the agency's ongoing commitment to expanding creative boundaries and further the agency's 'Creativity to Life' ethos. Read the whole story

Agency also plans to sell merchandise line based on characters in "Clarence the Cloud." Read the whole story

Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to … Read the whole story

The agency will partner with a small business each year to produce a campaign. Read the whole story

Digital creative agency Barbarian, part of Cheil Worldwide, has promoted Jo Hayes to Executive Director, Strategy.   Hayes was previously director, data insights & analytics. In … Read the whole story