The tools are designed to help clients better identify and shape target audiences and behaviors and optimize spend accordingly. Read the whole story

Jeff Goldblum, Tony Hawk and Sophia Huerta encourage Americans to get involved in their local communities. Read the whole story

Ecommerce and retail media specialist Liquid will become part of Havas Market and be rebranded as Liquid Havas. Read the whole story

This year's honorees include Shannon Sharpe, Urban One Founders Cathy Hughes and Alfred C. Liggins III, McDonald's USA's Tariq Hassan and DJ "D-Nice." Read the whole story

Its summer campaign posits the drink as an easy way to kick back and enjoy. Read the whole story

Ed Gianesi will lead the agency's newest clients, Android and Pennington. Read the whole story

Retail media advertising typically works best for marketers of apparel, accessories, health and beauty. Read the whole story

Coca-Cola Lens debuted with 16 articles by internal subject matter experts, with a particular focus on food service and retail trends. Read the whole story

The first work from the agency is slated to appear in October. Read the whole story