Mad Blog
by Barbara Lippert, Columnist
Street interviews with Gen Z New Yorkers asking how they expect Heinz Pickle Ketchup to taste -- without having had it -- are worshipful. Read the whole story
by Fern Siegel
The campaign includes Marcello Hernandez, Cuban/Dominican stand-up comedian, and Puerto Rican rapper Myke Towers. Read the whole story
by Fern Siegel
Created by 72andSunny, "The Truth Lies" promotes the launch of the newest Black Ops game. Read the whole story
by Steve McClellan
The report also explores the cohort's appreciation of humor in marketing and the importance of social currency on their buying habits. Read the whole story
by Richard Whitman, Columnist
The "Silence Hurts" campaign was launched following research from Amnesty, Catalysts and NIM that showed that 56% of Norwegian citizens do not intervene when … Read the whole story
by Joe Mandese
Signaling its re-entry into the U.S. marketplace, Kantar Media tapped Google's Nicole Gileadi as Chief Strategy Officer and managing director of North America. Read the whole story
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by Ray Schultz
The new platform, 'It's Your Business,' will be accompanied by an ad campaign. Read the whole story
by Colin Kirkland
The platform's updated guidelines let users officially "share consensually produced and distributed adult nudity or sexual behavior, provided it's properly labeled and not prominently … Read the whole story
by Joe Mandese
"While the pandemic briefly interrupted key secular trends in 2020-2021, this was a near-term disruption of long-term trends that resumed in 2022 and will … Read the whole story
COMMENTARY
by Joe Mandese
In this week's edition of "3.know," Shelly discusses the latest developments in disruptive media tech, and gives a brief preview of what to expect … Read the whole story
by Fern Siegel
The tagline says it all: "When you realize a dream is no longer a dream." Read the whole story
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by Fern Siegel
The Quad agency will create a brand campaign for Vega, Wellmore's plant-based protein powder. Read the whole story