Mad Blog
by Barbara Lippert, Columnist
HBO hit's Gerry, J. Smith-Cameron, is at the helm of a corporate union creating PB-chocolatey goodness. Read the whole story
by Joe Mandese
Excluding political, Wieser now projects U.S. ad spending will rise 6.3% this year, a two percentage point increase from his September 2023 benchmark of … Read the whole story
by Fern Siegel
The 20-year ad vet previously served as Chief Creative Officer for Wunderman Thompson Health. Read the whole story
by Fern Siegel
More than just an ad campaign, the focus is influencing our energy choices. Read the whole story
by Fern Siegel
Developed with Kohler's media agency PMG, the campaign showcases the expanding Heritage Colors Collection. Read the whole story
by Steve McClellan
Opry Entertainment and Rush Street Gaming were awarded following competitive reviews. Glidewell tapped TMA for a consumer product launch. Read the whole story
by Steve McClellan
Fernandez is a nearly three-decade industry veteran and has worked on campaigns for global brands including Gatorade, The Grammys, Levi's, Volkswagen, Airbnb, Visa, Adidas … Read the whole story
by Richard Whitman, Columnist
Among the shortlisted campaigns is the CeraVe skincare effort featuring actor Michael Cera, Dove's "The Code" campaign and other efforts that address issues like … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
In today's dynamic political landscape, understanding regulations, embracing multicultural voters and strategically leveraging data are essential to effective programmatic advertising. Read the whole story
by Fern Siegel
Previously, he served as the Chief Creative Officer for TBWA/Chiat/Day. Read the whole story
by Joe Mandese
The out-of-home media-buying vet most recently served as president of Omnicom's OMnet. Read the whole story
by Joe Mandese
The IPG Mediabrands' unit will handle media-buying, will serve as U.S. media advisor, and will partner on ad product development. Read the whole story
by Joe Mandese
The project, a joint venture of Destination Canada, Statistics Canada and Innovation, Science and Economic Development Canada, features a tourism analytics platform. Read the whole story