Mad Blog
by Barbara Lippert, Columnist
"Computers have a funny way of vanishing around here," bow-tied prof tells fresh-faced student in latest Apple ad. Read the whole story
by Steve McClellan
He also called on advertising and PR agencies to stop working for the fossil fuel industry - work that for decades has helped the … Read the whole story
by Fern Siegel
The "Ideas in Action" campaign centers on the projects and creators who found success on the platform. Read the whole story
by Fern Siegel
The competition showcased the global strength of agencies. Omnicom was the Most Effective Holding Group. Read the whole story
by Steve McClellan
Lopez previously ran Publicis Groupe's global production operation. Omnicom Production will consolidate various production entities housed across the holding company. Read the whole story
by Richard Whitman, Columnist
For the central image on ads and a parade float, agency Blue Chip drew inspiration from Puerto Rican artists, like Jean-Michael Basquiat and Juan … Read the whole story
by Joe Mandese
When AI-powered enterprise workflow management platform ServiceNow was looking for a new agency to handle its global media services, it was looking for a … Read the whole story
by Tanya Gazdik
Stellantis North America is integrating marketing, social and digital media, website management, analytics and paid media operations with the goal of centralizing decision making. Read the whole story
by Rob Williams
Social networks such as Instagram and TikTok received 75% of the digital ad spend in the country. Read the whole story
by Tanya Gazdik
Dr Pepper moves ahead of Pepsi as the number-two soda brand in the country in 2023, according to market share data from "Beverage Digest." Read the whole story