The brand spent an estimated $155 million on measured media last year, according to agency research firm COMvergence. Read the whole story

This is the newspaper's first major brand campaign in years. The tag: "It's Your Business." Read the whole story

The new company, Aquila LLC, has selected Kantar Media to create its audience calibration panel, and Accenture to handle system integration and end-user interface … Read the whole story

Created by Method1, the new spot explores that singular relationship through the decades. Read the whole story

Highlights include a session with CEO John Wren and others about commerce and the evolving consumer landscape. Each day sessions will be dedicated to … Read the whole story

IX, which stands for "intelligent experiences," may sound to some like an oxymoron, but Huge is developing them for Google, Hublot and Darling Ingredients. Read the whole story

Oracle built its ad business through the acquisition of well-established companies including BlueKai and Moat. The decision to shutter its ad business was made … Read the whole story

The work is from St. Luke's, the brand's four-year creative agency. Read the whole story