The plan builds on Havas' "Villages" org structure and includes a $430 million investment in data and tech, including AI, and will impact every … Read the whole story

LBRB focuses on helping agencies transform, pitch, win and grow business. Read the whole story

New York Life is piloting the custom algorithm. R-Index (with "R" representing "reputation") draws from data sources not previously available - including paid media, … Read the whole story

The wedding-planning platform helps couples silence a toxic wedding culture and focus on themselves. Read the whole story

The agency believes that marketers in many sectors will rethink their brand marketing as use of the medications become more widespread. The GLP-1 market … Read the whole story

The move is intended to help brands navigate a complex DTC landscape. Read the whole story

The move allows brands to access Instacart's shopper data in an effort to take a larger share of the rapidly growing retail media market. … Read the whole story

CANNES, France - A lot of celebrity brand marketers talk about authenticity, but the married couple team of John Legend and Chrissy Teigen embody … Read the whole story

CANNES, France -- "Getting an audience with you is rare for everyone in the room," David Droga observed halfway through his fireside chat with … Read the whole story

Speaking from the Debussy Stage at the Palais, the bestselling author defined what a brand is, expounded on creativity and explained how AI helps … Read the whole story

The campaign is anchored by a humorous minidocumentaryabout the rise and decline of the barf bag-presumably because more people take Dramamine and don't need … Read the whole story

LOLA MullenLowe, Madrid was the agency for Magnum Ice Cream and BBDO Colenso worked with dog shelter Pedigree. Read the whole story