The agency will lead Oreo.com's growth as an ecommerce platform. Read the whole story

Alycia Mason, who most recently rose through the ranks at McDonald's, previously had a long media agency career beginning as a media planner at … Read the whole story

The Havas Media study also found that consumers believe a top responsibility of advertisers is to maintain ethical and transparent practices in their use … Read the whole story

Private equity firm KKR bought a roughly 30% stake in FGS Global last year at a price that put a value on the company … Read the whole story

In addition to grants to individual teachers and staff the agency is also formulating plans to enhance the curriculum, make physical improvements to the … Read the whole story

Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity for marketers to develop strategies to engage a high-spending group. Read the whole story

Stan, whom readers of MediaPost likely recall from the multi-year run of his "Real MAD" strip here, was a pioneer of a new form … Read the whole story