The Lego Group spends an estimated $450 million annually on measured media, according to agency research firm COMvergence. Read the whole story

The company said the campaign wants to "infuse an optimistic tone with an entertainment value," Read the whole story

The agency is tasked with developing and implementing a new marketing campaign called "Made Possible." Read the whole story

The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, as well as Orion "opted-in partners." Read the whole story

The group is having none of this who-can-we-replace-Biden-with talk in Democratic Party circles and certain mainstream media like the New York Times - which … Read the whole story

OMD USA CEO Chrissie Hanson replaces Bharad Ramesh, who recently departed GroupM. Read the whole story

Temu has made inroads into the U.S. in less than two years, but some believe it is a bigger threat to U.S. consumers than … Read the whole story

"The company will provide a further update at or before its forthcoming half year results announcement," an Ascential plc statement to shareholders reads. Read the whole story

I can only characterize my relationship with TV as confounding, albeit short-lived. Once the center of attention, the TV was as much entertainment as … Read the whole story

Samsung Mobile targets Gen Z travelers about to explore the world. Read the whole story

Bakery is charged with enlarging the brands' visibility in North America. Read the whole story