Mad Blog
by Barbara Lippert, Columnist
Rising star Travis Yee (@ Asian Country), who has become TikTok-famous, has a new stars and stripes-y video, "Land of the Cream Cheese." Read the whole story
by Steve McClellan
The COMvergence run-down included 32 agencies with total billings of $95 billion, 1.3% over 2022. That included 18 media agency networks and 10 independent … Read the whole story
by Fern Siegel
The campaign runs for 16 months at the busiest airport in the Baltimore-D.C. region. Read the whole story
by Steve McClellan
A 25-year industry veteran, Rosti most recently served as chief digital officer at Publicis Health Media, where he led a team of over 250. Read the whole story
by Steve McClellan
The agency said the promotions were part of its effort in "driving growth and building a more connected global network." Read the whole story
by Joe Mandese
The name change leans into the patented VEIL (video encoded visible light) watermarking technology it acquired in 2021. Read the whole story
COMMENTARY
by Joe Mandese
For those who fear advanced AI will soon replace the manual functions of media planning, new research indicates most advertisers and agencies still are … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The Boomers are a tough audience, especially when it comes to influencers. But they will respond to discount offers and other relevant marketing, Captiv8 … Read the whole story
COMMENTARY
by Jeanette Alvey
Start by using a data-driven approach, while maintaining enough flexibility to adapt to shifting marketing trends and evolving consumer behaviors. Read the whole story