Mad Blog
by Barbara Lippert, Columnist
The ascension of Harris recalibrates the battle, from the thrilla in vanilla (though Trump also puts some orange tones in there) to a fight between what's perceived as backward- and … Read the whole story
by Steve McClellan
One of the bigger changes is the shift of Pringles from WPP's Grey to IPG's FCB. Publicis retained its previous assignments and added responsibilities … Read the whole story
by Laurie Sullivan
On Monday, Google said it will scrap its years-long efforts to eliminate third-party cookies on Chrome, and will give users a choice on how … Read the whole story
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by Fern Siegel
The creative features Olympic gold medal champion Elaine Thompson-Herah. Read the whole story
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by Richard Whitman, Columnist
Vivendi issued an update today on its proposed split into multiple independent companies and Havas would be listed on the Euronext Amsterdam exchange while … Read the whole story
by Steve McClellan
Revolt was recently acquired by global sustainability firm Anthesis to boost its organizational and brand strategy and communications capabilities. Read the whole story
by Steve McClellan
Tiffany Edwards joins as EVP of integrated growth and business acceleration for Publicis Creative, and Ramon Jimenez and Dylan Viner join as co-chief strategy … Read the whole story
by Laurie Sullivan
Alphabet will release earnings Tuesday, and advertisers will be listening for information on how the rollout of AI Overview in search will impact businesses. Read the whole story
by Laurie Sullivan
Some ad execs were relieved to learn that Google's approach to third-party cookie deprecation would not be an all-or-nothing strategy that still prioritizes consumer … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Appointing Adam Kline as North America CEO triggered the next phase of Biddeo.io's international expansion as it helps advertisers extend reach of online video … Read the whole story