If the agencies are sold off, CEO Philippe Krakowsky explained, it would be part of a broader asset remix at the firm, which is … Read the whole story

The agreement, part of Informa's $1.5 billion bid for Ascential, would pay Ascential shareholders the net proceeds of Hudson MX's sale if it closes … Read the whole story

The new agency's first work is expected in 2025. Read the whole story

Based in Tel Aviv, Leaders is a digital agency specializing in influencer marketing and social commerce. It created an influencer marketing SaaS platform that … Read the whole story

The effort is celebrating women in sports rather than the top draft picks. Read the whole story

The company expects to achieve 1% organic growth for the full year. Earlier it had stated a 1% to 2% growth range, but noted … Read the whole story

That's based on remarks IPG chief Philippe Krakowsky made during the holdco's Q2 earnings call this morning. Other big topics: retail media, commerce, AI … Read the whole story

Advertisers tapping into retail media networks are struggling with performance, data and metrics - mainly because methods are inconsistent, making comparisons across RMNs and … Read the whole story

Amazon, the target of an antitrust lawsuit in the United States, is considered a pioneer with its retail media network. Read the whole story

Brands increased product placement spending 12.3% globally on TV, film, video games and music video in 2023, according to just-released estimates from PQ Media's … Read the whole story