Mad Blog
"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approach to kids' sports. Read the whole story
The firm spent an estimated $320 million on measured media last year, according to agency research firm COMvergence. Read the whole story
Fueled by recent big wins and increased political and client spending in the second half the company sees full-year growth of 5% to 7%. Read the whole story
The move embraces all aspects of the creative process and delivers a holistic approach to clients. Read the whole story
Jessica Sinn, now executive vice president and global business development lead is based in Los Angeles where parent company WME is also headquartered. Read the whole story
Jordan has more than two decades of experience in business and marketing strategy, and for the past five years has led growth efforts in … Read the whole story
In-housing company Oliver, part of The Brandtech Group, has launched a new generative AI tool for brands that's designed to develop more effective creative … Read the whole story
GroupM this morning announced it saved 230 tonnes of CO2 - equivalent to the weight of two blue whales, or three-fifths of the Statue … Read the whole story
Long-time Mediahub Chief Investment Officer Carrie Drinkwater has joined Carat US with the same title, which is a "net new role" for the Dentsu … Read the whole story
The added AR experience, accessible via a QR code, invites users to witness a virtual spectacle. Read the whole story
Both executives will be based in the agency's Vancouver office. Read the whole story
