Mad Blog
by Barbara Lippert, Columnist
Shoppers yearn for Primark merch in a spot set late at night, in an empty, very dark parking lot. Read the whole story
by Fern Siegel
Reyes joined BBDO last fall. She calls BBDO "a fantastic agency with a very long runway ahead." Read the whole story
by Fern Siegel
The 25-year-old indie brand agency refocuses strategy to defy convention. Read the whole story
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by Fern Siegel
Fans can produce personalized Bbitz, AI-generated charms based on the Jibbitz shoe charms. Read the whole story
by Fern Siegel
The ads target seven critical states in the next three weeks. Read the whole story
by Colin Kirkland
Meta has announced that over the next year, advertisers will see new campaign measurement, attribution and integration options. Read the whole story
by Joe Mandese
She succeeds Noah Vardon, who earlier this year moved to Chief Strategy Officer of North America. Read the whole story
by Tess von Brachel
"The playbook for brands to reach and engage with both participants and fans should include everyday moments involved in daily training," says Collage CMO. Read the whole story
by Fern Siegel
The agency began the integrated social creative campaign "Fear No Light." Read the whole story
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by Fern Siegel
Backbone will promote Dickies' workwear, saluting its 102-year-old heritage. Read the whole story