Their pitch: Deliver marketing solutions in five-day ideation "sprints" they're calling "beer runs," which are available in single servings or in packs of four, … Read the whole story
Running through September, "Pistachi-on-the-go" billboards are visible on city streets, highways and airports. Read the whole story
The 200-foot-high ad is part of American Eagle's recently refreshed "Live Your Life" platform that's been around for 20 years but was made over … Read the whole story
The Dems want you to "do something," but a majority of millennials and Gen Z say one thing they won't do is talk politics … Read the whole story
The new spy-style spot team James with actress-singer Victoria Justice. Read the whole story
"While major sporting events kept delivering large audiences, the auto industry is also continuing its increased focus on Spanish-language audiences," iSpot.tv's Stuart Schwartzapfel tells … Read the whole story
The SIL data platform crunches fan data across major sports leagues, their arenas and venues, and major sports betting platforms. Read the whole story
COMMENTARYDentsu is taking the field with Sports Innovation Lab to create new, privacy-compliant audience segments based on sports fan affinities. Read the whole story
Rebecca Smythe, formerly account director, has been promoted to strategy director. Read the whole story
