Mad Blog
by Barbara Lippert, Columnist
"Gladiator II," the NFL season, Pepsi Zero Sugar and Megan Thee Stallion join together in hopes of achieving hot interprofitability. Read the whole story
by Steve McClellan
NCA Co-Founder James Murphy (and previously a founder of Adam&Eve) has been named CEO Ogilvy Group UK. Read the whole story
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by Steve McClellan
In April the company purchased the planning and buying software designed to automate the traditional out-of-home planning and buying process by tracking ad inventory … Read the whole story
by Fern Siegel
ReThink co-oped signature tropes of social platforms to reach a desired demo. Read the whole story
by Fern Siegel
Leo Burnett's new spots capitalize on the famous linemen's ability to become beefcake for soup. Read the whole story
by Steve McClellan
MWG won the business following a competitive pitch run by AAR. It is tasked with developing a creative platform that will serve as the … Read the whole story
by Joe Mandese
Jackie Lyons, who joins as HMN NA's first Chief Planning Officer, comes from the same role at HMN U.K. She is based in New … Read the whole story
COMMENTARY
by Dulani Porter, Op-Ed Contributor
Athletes now control their narratives, sharing everything from training routines and personal moments to behind-the-scenes content that would otherwise remain unseen. Read the whole story
by Sarah Mahoney
Brand Key's annual ranking finds changing consumer expectations are a primary driver. Read the whole story
by Danielle Oster
Campaign launches a visual brand identity for PayPal, and will run across channels including broadcast, digital, OOH, social media and podcast audio. Read the whole story