Traditional sports viewing is down among younger audiences, but they are engaging with sports increasingly through other channels like social media and streaming, according … Read the whole story

Agency in-house and legal teams are settling into the generative AI era, building blueprints for the most challenging processes - including how to create … Read the whole story

The online writing school wants you to release your inner author - every day. Read the whole story

It pokes fun at the love entanglements, squabbles, backbiting and deception found on these shows and will be seen across paid social and broadcast … Read the whole story

"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Hudson MX shares, as required for the … Read the whole story

The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 600 vital media industry data suppliers. Read the whole story

Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 88% to $0.7 billion since changing its … Read the whole story

The new campaign unites athletes and the employment pipeline. Read the whole story

Based in Chicago, King will work the agency's teams across the U.S. Read the whole story