by Joe Mandese
Citing a strong macroeconomy and demand for digital and CTV advertising, it is Magna's fifth consecutive upgrade since benchmarking 2024's growth at +7.3% in … Read the whole story
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by Steve McClellan
Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New York and with a remit focused on … Read the whole story
by Fern Siegel
More than 40 million Gen Zers are eligible to vote in the 2024 elections. Half are young people of color. Read the whole story
by Fern Siegel
The company's Q1 survey found 80% of football fans would travel to an international city to watch a game. Read the whole story
by Steve McClellan
The combined entity has expertise in CPG, B2B, healthcare, financial services, and technology sectors, as well as platform experience in Google, Meta, LinkedIn, Amazon, … Read the whole story
by Steve McClellan
Vincent Rebeix has been named the agency's first global chief operating officer. He joins from EssenceMediacom where he was global chief producer officer. Read the whole story
by Tanya Gazdik
The cinematic spot from &Rosas will roll out in 50 countries, with multiple formats for TV, digital and social media. Read the whole story
by Laurie Sullivan
A shift in shopping trends could influence media buys this holiday season. Read the whole story
by Robert Williams
Only 44% of marketers say that their C-suite understands and supports marketing KPIs. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It will be years before we will be able to see the true long-terms effects of the seismic touchpoint shift of the current decades. Read the whole story
COMMENTARY
by Joe Mandese
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't … Read the whole story