Omnicom will take the lead on media creative strategy, social, influencers, PR, commerce and production. Read the whole story

Prior to his hire, Schnebel was SVP, managing director at UM Worldwide. Read the whole story

The remit includes media, creative, social and digital for all client brands - Wyndham, La Quinta, Ramada and more - as well as the … Read the whole story

The goal is to drive purchases of each park's Gold season passes - featured prominently in the film - offering unlimited visits and other … Read the whole story

Developed by its creative agency of record R/GA, the work is targeted at prior-year assisted tax filers dissatisfied with their current tax prep. Read the whole story

Hart VP of Media and Analytics Kira Clifton said the smart bidding system based on AI changed the company from a trading partner to … Read the whole story

Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtual model events inspired by coveted real-world gatherings such as award shows, high-fashion … Read the whole story

Almost half of Hispanic respondents said the representation of Hispanic people in advertising is "always" or "often" accurate. Read the whole story

Dylan Mouratsing, who joins from Global Chief Data Officer and partner at WPP majority-owned T&Pm, succeeds Marie Clayton, who was recently named managing director … Read the whole story

First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with "traditional" media declining 5% … Read the whole story