The charge is related to its digital agencies Huge and R/GA, which have been reclassified as "held for sale." The full-year outlook is for … Read the whole story

IPG chief Philippe Krakowsky referenced "media" 26 times, "marketing" 10 times and "creative" only five times in his remarks. He also continued to tout … Read the whole story

Spirit's spot promotes a window or aisle seat with a guaranteed blocked middle seat. Read the whole story

The coffee company will utilize several WPP shops: Ogilvy, VML and Landor. Read the whole story

In the ad a girl is shown looking into a mirror and a screen from which Trump is seen mocking Kamala Harris's first name, … Read the whole story

The multi-year agreement will focus on building out a new marketing ecosystem for the company as it looks to infuse more data into its … Read the whole story

It's not perfect as the agency acknowledges but can help some users at least try to verify the authenticity of certain images before sharing … Read the whole story

Eight in 10 American teenagers say they see conspiracy theories on social media at least once a week. Read the whole story

The next frontier isn't just brands creating their own LLMs. It will be brands collaborating with adjacent companies to create a shared LLM that … Read the whole story

The goal is to highlight the state's landscapes, culture and business community. Read the whole story