The remit includes media planning, buying, analytics, and audience strategy. Little Caesars will also tap into Mediahub's Radical and Disruptive Lab, which focuses on … Read the whole story
Stagwell's Harris Poll conducted a study in conjunction with the American Psychological Association about what stresses out Americans. We find lots of things to … Read the whole story
Zambezi's creative is led by shooting guard Anthony Edwards and celebrates the team's fan base. Read the whole story
The two award winners were called "creative giants" by CCO Samira Ansari. Read the whole story
- COMMENTARY
Asking questions like "What data do you have that gives you a unique competitive advantage in connecting to my audience?" is crucial. Read the whole story
The campaign launches with an anchor spot set to Jon Batiste's "Freedom." Read the whole story
Stephen Kiely will lead Tag Americas and Patrick Hounsell succeeds him as CEO Dentsu Canada. Read the whole story
The 86-year-old company hopes a retooled brand can boost sagging U.S. sales. Read the whole story
Newly packaged product, targeted to millennial and Gen Z adults, has been selling out daily online since it launched last week. Read the whole story
- COMMENTARY
If the attack ad is so effective at relaying a message about candidates, why is the same not true for McDonald's vs. Burger King? Read the whole story
OMD UK has been awarded the LeoVegas Group media account in a competitive closed process. The agency will be responsible for the online betting … Read the whole story
