Mad Blog
by Barbara Lippert, Columnist
Focus is on gift-giving in pop cultural clips, like Lorelei gifting Luke a hat on "Gilmore Girls." Read the whole story
by Steve McClellan
Working from hubs in London, Amsterdam and New York, Total Mediaplus will provide global planning, buying and performance marketing services. Read the whole story
by Steve McClellan
The agency will focus on global strategy, planning and local market coordination, as Zalando continues to grow its business across Europe. It will also … Read the whole story
by Fern Siegel
The work will be led by adam&eveDDB London with its New York and San Francisco offices. Read the whole story
by Fern Siegel
The "Thousand Miles" campaign includes a microsite detailing state restrictions and how to contact representatives. Read the whole story
by Fern Siegel
AT&T sponsors MLS, U.S. Soccer and the Mexican National Team. Read the whole story
by Steve McClellan
The ARound service started as an app-based in-stadium mobile experience. The enhancements enable the AR offering to be integrated into the stadium's massive Infinity … Read the whole story
by Teresa Buyikian
In "Not Playing," close-ups of the redesigned Packz accompany a football game on a TV, with VO describing what customers receive in the box. Read the whole story
by Tanya Gazdik
Leigh Moynihan was the lead on marketing in the United States and Canada for almost seven years before her resignation. Read the whole story
by Danielle Oster
Effort includes a pledge to donate $25,000 for every homer hit in the series and a new track by Sheryl Crow. Read the whole story