by Steve McClellan
Publicis announced an updated return to office policy last fall, which has been in effect in the U.S. since spring 2023. It was rolled … Read the whole story
by Joe Mandese
More than 20 client brands have expanded their spending in women's sports vis a vis the new marketplace, including Adidas, Adobe, Ally, Coinbase, Danone, … Read the whole story
by Steve McClellan
The agency focused its resonance study this year on the spirits category because the holiday season accounts for up to 40% of annual spirits … Read the whole story
by Fern Siegel
The brand teamed with the MLB to highlight its connections to cities across the U.S. Doner did the creative. Read the whole story
by Fern Siegel
The combined entity provides advanced performance metrics and comprehensive channel coverage so clients achieve greater scale. Read the whole story
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by Fern Siegel
Mother New York's spot underscores how the insurer and team show up for fans and policyholders. Read the whole story
by Barbie Romero
In this week's This or That, get to know Evanne Abneri, Director of Programmatic Partnerships and Product Development from Horizon Media as she gives … Read the whole story
by Laurie Sullivan
For the first time ever, YouTube's ad and subscription revenue combined surpassed $50 billion during the past four quarters. YouTube TV, NFL Sunday Ticket … Read the whole story
by Robert Williams
Two-third of Gen Z consumers said social media platforms don't do enough to remove harmful content. Read the whole story