Mad Blog
by Barbara Lippert, Columnist
Is it a disgrace to target Jewish women who have never voted Republican by saying "Donald Trump will keep us safe" from antisemitism? Read the whole story
by Steve McClellan
The media review excludes the U.S., which was awarded to Publicis Groupe last year. The company spent more than $500 million on media in … Read the whole story
by Fern Siegel
The agency partnered with 4 Hands Brewery to debut a limited-edition pale ale. Read the whole story
by Fern Siegel
The agencies are charged with enhancing Culligran's global presence, as well as attracting new customers. Read the whole story
by Steve McClellan
According to a shopper report from WPP's VML, AI could help control a digital estate and make purchase decisions once a person has passed … Read the whole story
-
by Richard Whitman, Columnist
The company announced the publication of its prospectus related to its pending listing on the Euronext Amsterdam stock exchange and with it growth estimates … Read the whole story
COMMENTARY
by Sophia Powe
Building a brand today is about creating a resilient and coherent ecosystem, not just a collection of disconnected pieces. The most influential brands aren't … Read the whole story
COMMENTARY
by Rob Baiocco
When we talk more generally about marketing and advertising, the audience grows 3x, 5x, maybe 10x. When we telescope out and post about topics … Read the whole story
by Sarah Mahoney
With sales expected to reach a record $4.1 billion, candy brands spent October in advertising overdrive. Read the whole story
by Danielle Oster
The brand's local rather than national approach acknowledged that most viewers' favorite teams weren't playing in the Big Game. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sales are expected to rise, as interest surges in pumpkin patches and decorations, Taboola reports. Read the whole story