by Steve McClellan
The Americas regions reported an organic revenue decline of 3.1%. The good news: the region has shown quarterly improvement since the fourth quarter of … Read the whole story
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by Fern Siegel
"With AI woven into the core of our strategy, we create campaigns that are not only timely and engaging, but also deliver precise, measurable … Read the whole story
by Sarah Mahoney
Target, Macy's and Kohl's are amping up ads, hoping to woo the 183.4 million consumers forecast to shop Thanksgiving weekend. Read the whole story
by Fern Siegel
The show last air two years ago - yet its Nov. 10 season premiere delivered 16.4 million viewers. Read the whole story
by Steve McClellan
Now simply Salient, the agency, formed in Chicago in 2021, has added locations in Oklahoma City, Toronto and Minneapolis. Read the whole story
by Joe Mandese
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin. Read the whole story
by Danielle Oster
Phil Schraeder explains contextual targeting "through the lens of audience and moment." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An open mind and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and … Read the whole story
COMMENTARY
by Joe Mandese
It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore. Read the whole story