Mad Blog
by Barbara Lippert, Columnist
Target's is a GQ Santa for a hyper-masculine age, who would seem to spend more time with his Japanese hair cutter than directing Rudolf. Read the whole story
by Fern Siegel
Agents surprise diners, replacing their beverages with Pepsi at big burger chains. Read the whole story
by Fern Siegel
Mediabridge is the media company's fifth global acquisition since September. Read the whole story
by Steve McClellan
The GroupM and OMD veteran most recently led media pitches, audits and transformational projects at consultancy R3. Read the whole story
by Steve McClellan
Separately, the agency has named Christian Golz, as global head of immersive experiences and Mariel Cunningham as vice president, new business. Read the whole story
by Steve McClellan
The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration … Read the whole story
COMMENTARY
by Megan McMahon, Op-Ed Contributor
The sooner you begin, the more negotiating power you'll have to land the perfect celebrity at the best price. This is especially important if … Read the whole story
COMMENTARY
by Mike Kapetanovic, Op-Ed Contributor
Trump's second term will likely mirror his first, where federal contracts favored national security, defense, and economic growth while agencies focused on environmental and … Read the whole story
by Tanya Gazdik
The spots features the signature jingle and giant red bows and play up the Lexus December sales event, which offers incentives through Jan. 2. Read the whole story
by Joe Mandese
After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual fintech app that pays … Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
Why choose a career in advertising? It's unpredictable and certainly not the easiest industry to work in, but for Samantha Deevy it's because she … Read the whole story
COMMENTARY
by Joe Mandese
Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to … Read the whole story