by Steve McClellan
Publicis Sapient will create a dedicated Google Cloud business unit to address client demand for Google's AI technology, with dedicated resources to help customers … Read the whole story
by Steve McClellan
King was one of the founders of pioneering media agency Zenith, launched by Saatchi & Saatchi in 1988. He led Publicis Media for four … Read the whole story
by Fern Siegel
The motorcycle campaign runs across OOH, social media and digital in North America, Europe and India. Read the whole story
by Fern Siegel
The agency's first work is expected in early 2025, highlighting the value of local culture. Read the whole story
by Steve McClellan
Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier served at Verizon. Read the whole story
by Joe Mandese
The acquisition has an equity value of $525 million, making it one of Mediaocean's biggest buys to date, following its 2021 purchase of Flashtalking … Read the whole story
by Wendy Davis
Texas AG Ken Paxton is investigating whether the World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of … Read the whole story
by Danielle Oster
Instacart is partnering with agency TBWA\Chiat\Day on the ad and broader campaign. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
As I read Dentsu's latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I'm not its target … Read the whole story