Mad Blog
Here's the unfortunate trajectory of Rudolph T. Reindeer - from short-antlered outcast to Santa's bright-nosed Head of Transportation, and then ravaged celebrity outcast. Read the whole story
Before the appointment, she was ECD for global brands at Ogilvy New York. Read the whole story
The 'Ted Lasso' star sets sail on Princess Cruises, showcasing her singing talents. Read the whole story
The group has formed an alliance with multiple sports leagues for a new campaign that will air during pro and college sports games and … Read the whole story
Global ad investment more than doubled in the past decade and grew 2.8 times faster than global economic output since 2014. Read the whole story
Another spot is in the works will break during the "Saturday Night Live" anniversary special Feb. 16 and feature "SNL" actors. Read the whole story
This year's creative, called "The Sanctuary," highlights a special relationship between a grandfather, father and son. Read the whole story
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglasses and Stanley cups to diamond jewelry and designer fashion. Read the whole story
One Condoms' aim: "How can you engage different types of groups to talk about safer sex and help normalize the conversation using creativity?" Read the whole story
- COMMENTARY
For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey. Read the whole story
