The flipside, according to a new WARC report: just one-third expect marketing budgets to increase. Read the whole story
The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving … Read the whole story
The creative is Mekanism's first for the brand. Read the whole story
The independent agency network has added eight new agencies and assignments from BrandUSA, Hooray Health and others. Read the whole story
The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, … Read the whole story
Family Bridges, is no stranger to using board games in the nonprofit's mission of "ending the cycle of family trauma." Read the whole story
Ford Motor Co. is joining forces with Percival, a London-based fashion brand, on a line of apparel featuring vintage advertising graphics. Read the whole story
The proceeds from each Frosty Key Tag sold (for $3 apiece) benefit the Dave Thomas Foundation for Adoption. Read the whole story
Gen Z and Millennials are significantly more engaged with OOH advertising compared with Gen X and Boomers, and Hispanic and Black adults are more … Read the whole story
The new post is the Canadian agency's first hire as it expands into the U.S. Read the whole story
The financial company also tapped Goodstuff Communications as media agency. Read the whole story
