The agency will handle all markets except for China. The incumbent was WPP's Mindshare, which held the account over two decades. Read the whole story

The experiential agency named former staffer Tom Buontempo as executive vice president-group director. Read the whole story

With Chiel, Iris will develop SEO and PPC strategies for more regions: LATAM, Brazil and MENAT. Read the whole story

The target audience is Gen Zs, millennials and men who switch gyms with better equipment. Read the whole story

Project Worldwide Chairman and CEO Robert G. Vallee, Jr., is retiring and will be succeed in the CEO position by Chris Meyer, longtime CEO … Read the whole story

A Harris Poll survey finds that just 48% of workplaces now host regular in-person holiday events. 79% of workers would rather have a bonus … Read the whole story

Learn how Bayer's Head of Social and Search Buying is reverse engineering the process of selecting influencers and how they are reaching a different … Read the whole story

The improvement was partly attributed to a reduction in the number of what are known made-for-advertising sites. Read the whole story

Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, Houston and Denver. Read the whole story

Creative reminds consumers that they don't have to sacrifice beauty for capability. Read the whole story

The brand suggests ratcheting down the to-do list and keep things simple. Read the whole story