by Steve McClellan
The agency will handle all markets except for China. The incumbent was WPP's Mindshare, which held the account over two decades. Read the whole story
by Fern Siegel
The experiential agency named former staffer Tom Buontempo as executive vice president-group director. Read the whole story
by Fern Siegel
With Chiel, Iris will develop SEO and PPC strategies for more regions: LATAM, Brazil and MENAT. Read the whole story
by Fern Siegel
The target audience is Gen Zs, millennials and men who switch gyms with better equipment. Read the whole story
by Steve McClellan
Project Worldwide Chairman and CEO Robert G. Vallee, Jr., is retiring and will be succeed in the CEO position by Chris Meyer, longtime CEO … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It seems IPG's not being on the principal media buying bandwagon was perhaps one of the biggest drivers for OMC's interest. Read the whole story
by Richard Whitman, Columnist
A Harris Poll survey finds that just 48% of workplaces now host regular in-person holiday events. 79% of workers would rather have a bonus … Read the whole story
by Barbie Romero
Learn how Bayer's Head of Social and Search Buying is reverse engineering the process of selecting influencers and how they are reaching a different … Read the whole story
by Robert Williams
The improvement was partly attributed to a reduction in the number of what are known made-for-advertising sites. Read the whole story
by Teresa Buyikian
Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, Houston and Denver. Read the whole story
by Tanya Gazdik
Creative reminds consumers that they don't have to sacrifice beauty for capability. Read the whole story