by Steve McClellan
A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for … Read the whole story
by Fern Siegel
The vitamin brand has a new ad focus: the joy of health and caring relationships. Read the whole story
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by Fern Siegel
The top categories for media buying were events sponsorships, social media and website ads. Read the whole story
by Joe Mandese
The most-read "Media Daily News" stories of 2024 were an eclectic mix including breaking news of Omnicom's surprise deal to acquire Interpublic, Walmart's deal … Read the whole story
by Sarah Mahoney
The most-read stories in retail, beauty and apparel show how hungry readers are for big ideas. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Both the top-read and 10th-most-read automotive stories for 2024 featured a look at how traditional media - television - is still an industry staple. Read the whole story
by Danielle Oster
Top stories were heavy on celebrity spokespeople, including Aubrey Plaza's Super Bowl ad for Mountain Dew. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Akkio, an AI data platform for ad agencies, earlier this year released what its CEO calls the first AI data platform and large language … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring - or maybe it's not? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Artificial intelligence will replace the need for search engine optimization in 2025. Wait, what? Read the whole story