Mad Blog
by Barbara Lippert, Columnist
An immersive pop-up at Grand Central Station, duplicating the office set-up and peopled by "Severance" actors, promoted the show Jan. 14. Read the whole story
by Steve McClellan
Previously Kelly served as North America CEO GroupM's EssenceMediacom. Earlier she was CMO at GroupM North America and global chief communications officer at Digitas. Read the whole story
by Fern Siegel
Shadow did the spot, which illustrates the hot beauty trend "cloud skin." Read the whole story
by Steve McClellan
Both assignments are currently held by Dentsu in an integrated account. Media spending in 2024 is estimated at $325 million. Read the whole story
by Steve McClellan
The appointments coincide with a global restructuring of the agency that followed the departure of agency co-founder and global CEO Ajaz Ahmed last fall. Read the whole story
by Joe Mandese
This marks the fifth time in over a decade that MediaPost has selected Giant Spoon as one of our agencies of the year, but … Read the whole story
by Fern Siegel
FatBoy is building a national fan base with a distinct twist: indulgence. Read the whole story
by Fern Siegel
FCB New York found the perfect end line to its beer ad. Read the whole story
by Steve McClellan
In part DDB said the moves are designed to foster closer collaboration among the network's key agency units including DDB Chicago, multicultural unit Alma … Read the whole story
by Danielle Oster
German home appliances and technology company Bosch will run a 30-second spot during the fourth quarter. Read the whole story