Goodyear reported advertising costs of $364 million in 2023, down 3% from the prior year. That included costs for its cooperative advertising programs with … Read the whole story

The shop will bring immersive principles around performance and events to the brand and ad space. Read the whole story

Will Batson was a co-founder and chief revenue officer of Hudson MX which developed a cloud-based platform, designed to streamline and manage the media … Read the whole story

Prior to founding creative agency Quality Experience, Weiss was the Global Chief Creative Officer at Omnicom's DDB Worldwide. Read the whole story

Lay's "Little Farmer" ad was number one on System1's list, which measures long-term brand-building potential. Read the whole story

Bowen Yang and Sarah Sherman turn into itchy-scalped headbangers, ushering the L'Oreal brand into the shampoo category. Read the whole story

Sometimes, a well-crafted label tells the story. Read the whole story

PMG is charged with upping Gousto's visibility on search platforms and growing its customer base. Read the whole story