The WPP report found that more than a quarter of fashion and beauty shoppers who follow influencers have purchased luxury items directly through platforms … Read the whole story
72andSunny produced the "Bring the Flavor" creative. Read the whole story
43% have shifted spending during the last few months to "align with their morals" and 24% have stopped shopping at their (once) favorite stores … Read the whole story
The agency is charged with refining the company's consumer strategy to engage GenZ. Read the whole story
In addition to corporate roles at the holding company and its media arm GroupM, Pattison was CEO of media agency Maxus before it merged … Read the whole story
"You'll see more from us in 2025 than ever before," says Bob Broderdorf, CEO of Jeep. Read the whole story
Marketing and advertising may see a "shakeup" that eventually leads to more effective operations. It's a positive evolution for CMOs who have the foresight … Read the whole story
COMMENTARYConnecting retail with out-of-home could become one of the most ambitious projects for the OOA - but it now has a new COO who … Read the whole story
Josh Simpson is the agency's new senior strategy director. Read the whole story
The partnership kicks off in March. Read the whole story
