by Laurie Sullivan
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands … Read the whole story
by Steve McClellan
The partnership will establish a joint R&D pipeline, giving WPP access to Stability AI's models and workflows, which will be integrated within WPP's AI-driven … Read the whole story
by Steve McClellan
The firm reported its full-year 2024 financial results today, the first time it has released results as a publicly traded company since 2017, when … Read the whole story
by Steve McClellan
The agency also created the new role of president of integrated investment and client solutions that is being filled by agency veteran Suzanne Irving. Read the whole story
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by Fern Siegel
The post is a new role within the agency. Read the whole story
by Fern Siegel
D/CAL included founder O.M. Scott in current creative. Read the whole story
by Steve McClellan
Word of the endorsements comes about two weeks before the shareholders of both companies are scheduled to vote on the merger in separate meetings … Read the whole story
by Wayne Friedman
Total local digital media will land at $89.6 billion, with traditional media at $81.3 billion. Focusing just on local TV, BIA projects TV stations … Read the whole story
by Les Luchter
The brand's content director explained how "authentic photography, storytelling, infographics" made promo content better. Read the whole story
by Danielle Oster
A "Friend's Pass" allows two gamers to play "Split Fiction" with one purchase. Read the whole story
by Sarah Mahoney
As major brands scale back diversity initiatives, new research reveals the growing risk of consumer backlash -- and what companies must do next. Read the whole story