The Chicago-based agency has promoted two executives to partner and named existing partner Susan Pfeifer to the new post of head of operations. Read the whole story

Lewis led the BMC, Palo Alto Networks and Google accounts. Read the whole story

Many companies are rebranding their strategies rather than abandoning them. Here's how marketers can continue reaching diverse audiences. Read the whole story

Sandy Hook Promise's spot, created by BBDO NY, underscores that kids deserve to be kids. Read the whole story

The campaign, led by the Ad Council was designed in collaboration with Dentsu and developer studio The Gang and includes audio and video from … Read the whole story

A Madison & Wall meta analysis concludes that utilizing AI to integrate creative and media to optimize impact is probably the best advertising strategy. Read the whole story

"We've seen ranch fountains go viral and people cater Wingstop ranch at their weddings," said Wingstop CRO Mark Christenson. Read the whole story

Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising on X. Why? Read the whole story

In this week's edition of "3.know," AI expert Shelly Palmer discusses the implications for copyrights and creativity, as well as synthetic AI-generated panels for … Read the whole story