Led by Former Mediahub U.S. CEO Sean Corcoran, MissionOne combines the media practices of Barkley and OKRP - which merged in 2024 - and … Read the whole story

The new two-year account extension follows the brewer's global media consolidation at Dentsu in 2021 and now also incudes CX and creative services. Read the whole story

Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can't say exactly how agentic technology systems and protocols will look by year's end, but … Read the whole story

Recently, she worked at BCW (now Burson). She's the agency's second senior hire this year. Read the whole story

The agency's first efforts will focus on executing a new brand campaign for the Bronx Zoo, aimed at reimagining the brand and inspiring visits, … Read the whole story

"The OR doesn't care if I'm a woman. It only cares that I'm the best," says surgeon Dr. Pamela Mehta in Figs spot. Read the whole story

Executives did not provide financial details including price hikes, but a Paramount Advertising exec said: "It's at the high end of where this marketplace … Read the whole story

A study by BetterBriefs finds 53% of marketers think creative work is improving, but only 24% of agency personnel agree, while in-house teams take … Read the whole story

Adam&eveDDB showcase lesser-known U.K. destinations, such as Bristol, Henley and Plymouth. Read the whole story

Adlman, Clayton, Natividad The American Advertising Federation (AAF) announced the newest members to its 2025-26 Board of Directors.  Members were voted on by the … Read the whole story