Sam's Club's spent about $175 million on measured media in 2024, according to COMvergence. The award followed a review, overseen by MediaLink that began … Read the whole story

The agency has a new space in London and large offices in Brighton. Last year, it opened a Dallas hub. Read the whole story

Crush, which bases its compensation on sales growth achieved by clients, will continue as a separate brand post-acquisition. Read the whole story

Ogilvy teamed with three content creators, alerting them to major tax changes. Read the whole story

VML Enterprise Solutions, with annual revenues of $1.5 billion, is the agency's technology and transformation division that also includes, commerce, customer experience and consulting. Read the whole story

Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable to most consumers. Read the whole story

Google claims it has developed ways through artificial intelligence to fight online fake reviews, identify fraudsters, and catch scammers. Read the whole story

Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a survey experiencing AI hallucinations leading to … Read the whole story

Workday believes the Masters Tournament is the new Super Bowl for B2B advertising and want consumers to see these ads as the third act … Read the whole story

Anchor's creative underscores the digital harm kids face in school. Read the whole story