Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for the last two-and-a-half years recently announced on … Read the whole story

Brand Storytelling anticipates shifts in audience behavior - from purchase-driven to story-driven. Read the whole story

The bottle design is meant to feel handmade, moving beyond the Prohibition-era aesthetic. Read the whole story

Yaniv Sarig will focus on the growing consumer interest in using Gen AI to shop, as 71% of consumers want Gen AI integrated into … Read the whole story

According to the agency it will "work with CarMax to bring to life the company's innovative customer-centric offerings, refresh the brand, and connect with … Read the whole story

Tasked with revitalizing El Pollo Loco's 50-year legacy brand, the agency will spearhead a suite of services, including creative strategy, content production for brand … Read the whole story

First campaign for hair care brand "follows six diverse women, each sharing their unique hair journey," according to "Campaign." Read the whole story

Brands that meet Gen Z consumers with humility, support their goals and offer real solutions for real lives are better poised for success. Read the whole story

An understanding of tracking and the ability to funnel data are a focus for Yodel. Its mobile solutions will enhance NP Digital's ability to … Read the whole story

Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an … Read the whole story

His charge is to drive cultural-first planning across the agency. Read the whole story