Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on … Read the whole story

Stoller was most recently Global Chief Innovation Officer at IPG's UM. At the same time, he was executive vice president-managing partner of the IPG … Read the whole story

The Q1 decline was expected. CEO Mark Read said the firm has so far seen no "significant change in client spending," despite elevated macro … Read the whole story

The integration allows the agency to deliver larger campaign executions while strengthening Narrative's AI, experiential and tech elements. Read the whole story

If the posters don't gross people out, the personal-care brand hopes the sensory out-of-home experiment will win fans for a new fragrance. Read the whole story

"Basketball was on everyone's mind in March - including automotive advertisers," says Stuart Schwartzapfel, EVP, media partnerships at iSpot.tv. Read the whole story

Pepsi introduced the spot across its Facebook, Instagram, and TikTok channels. Read the whole story

Less than a hundred days into Trump 2.0, perceptions of America's ability to remain the leader of the free world have tumbled, falling even … Read the whole story

The brand is determined to simplify eye care. Read the whole story

  Georgia Aquarium and agency Doe-Anderson have unveiled some splashy out-of-home creative in Atlanta as part of a new brand campaign that  broke earlier … Read the whole story

Previously, he was director, commercial strategy at frog. Read the whole story