by Steve McClellan
The move marks a return to PHD for Piner, who did an earlier tour with the agency from 2007-2015, lastly as senior vice president-group … Read the whole story
by Fern Siegel
BVK's creative celebrates the glories of the open road. Read the whole story
by Steve McClellan
Spending cuts by a large client contributed to the decline while technology clients generally are prioritizing investments in areas like AI instead of marketing. Read the whole story
by Fern Siegel
Meakin will lead strategy teams on key clients, including McCain. Read the whole story
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by Richard Whitman, Columnist
The subject came up during S4 Capital's first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how … Read the whole story
by Laurie Sullivan
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. … Read the whole story
by Joe Mandese
Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as a quarter of "forward bookings" and certain … Read the whole story
by Robert Williams
Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seventy percent of all the programming across NBC is live," NBCU Chairman, Global … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Genesis has been playing up its racing and sports affiliations, but the brand still considers fashion and influencers important to the brand ethos, Tedros … Read the whole story