Or so says a sizzle reel attached to a press release announcing the rebrand, explaining it was to create "One company. One vision. One … Read the whole story
Anomaly's creative showcases the brand's full-funnel media approach. Read the whole story
The Toaster spot explains the new look and build, updated AI and structure. Read the whole story
The move, which was announced internally earlier in the month, is the latest in a years-long streamlining and restructuring effort at the company's media … Read the whole story
A company called SoluPet has developed a product to slow the progression of the condition and has tapped Forsman & Bodenfors to lead the … Read the whole story
AI will become the tool to search for the best deals ahead of Amazon Prime Day. The marketplace will extend shopping days from 2 … Read the whole story
In the now-defunct deal, the companies would have built connected in-vehicle experiences. Read the whole story
The first episode features Ford CMO Lisa Materazzo's love for cars, her career journey and her broader vision for the Ford brand. Read the whole story
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With more and more queries handled by a generative AI format, large-language model optimization (LLMO) becomes the next step in marketing. Read the whole story
- COMMENTARY
Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story. Read the whole story
The campaign extends with a bartender education platform. Read the whole story
Her accounts include Walmart, Mozilla and Yahoo. Read the whole story
