The agency claimed the deal with Lumen Research and Co-op Media Network is the "world's first." Read the whole story

Connor Keeshan's appointment marks his return to the agency. Read the whole story

The creative, developed in-house and with Campbell Ewald, runs in New York State, Canada, the U.K. and Australia. Read the whole story

The deal is MTP's tenth M&A transaction since its founding four years ago and follows last year's merger with True Independent Holdings. Read the whole story

With the addition of Levelwing, Mindgruve now has a team of over 400 employees across eight U.S., Latin American, and European offices. Read the whole story

Milieu said Griffiths' experience in developing marketing accountability systems and blending tech with media insights will be "central to scaling Milieu's offerings in the … Read the whole story

The deal follows Rudansky's publishing debut earlier this year of a fantasy novel titled 'Georgie Summers And The Scribes of Scatterplot' (February 2025, Greenleaf … Read the whole story

"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world's most sophisticated feedback loop," a WPP Media … Read the whole story

"Although we continue to believe this take is accurate in the mid- to long-run, the current reality has delivered a relatively significant turn of … Read the whole story

The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to … Read the whole story