WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered "Large Marketing Model," this morning disclosed three new retail data partners -- … Read the whole story
The creative by Gale targets 200%ers - those who are 100% Latino and 100% American. Read the whole story
Geared to young-skewing renters, RPA's creative runs on most major media channels, social, audio and digital. Read the whole story
The agency said it would leverage its "creative expertise to enhance Pluralsight's brand presence and engagement with its audience." Read the whole story
As reported earlier this week most of the Paramount media business is shifting to Publicis Groupe, with the exception of the company's US streaming … Read the whole story
COMMENTARYWith older consumers demonstrating equal capacity for brand engagement and controlling significant buying power, maintaining the status quo of youth bias in marketing becomes … Read the whole story
The CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheting tariffs, consumer pullbacks and stalled growth. Read the whole story
"It's exciting to see a 44% increase this year in hybrid adoption as more people are discovering the smart middle ground," says Hyundai CMO … Read the whole story
- COMMENTARY
All of the values that America was built on are in play -- and under threat -- in Ukraine. Read the whole story
The new exec will lead the global strategy team and oversee its Cultural Intelligence Hub. Read the whole story
The agency will create an visual identity that enhances Origin AI's visibility. Read the whole story
